Sandra C. Roa is a multimedia storyteller, photographer, and doctoral candidate in the Department of Communication at the University of South Florida. Her research examines how photography and narrative storytelling impact marginalized identities. As a communication scholar, Roa's work is situated within performance ethnography to consider how media impacts the way race and ethnicity are negotiated, with a particular focus on how individuals navigate their inner selves with their outer selves to create a sense of belonging. Roa uses personal narratives, and digital media as sources of knowledge and advocacy and draws from her background in journalism and documentary photography/video to inform her research.
CV/Multimedia Storyteller: Photography, Video & Narratives
Ph.D. –University of South Florida
College of Arts and Sciences, Communication Doctoral Program (ABD)
Research areas: Performance Art, Intercultural Communication, Latinx Media Studies
Anticipated graduation date: Spring 2024
M.A. Craig Newmark Graduate School of Journalism, City University of New York
New York, NY
Master of Arts: Broadcast Journalism
B.F.A. Queens College, City University of New York
Bachelor of Fine Arts: Fine Arts & Theater Dance
University of South Florida
Aug. 2022- Present
Adjunct Instructor, Communication Department, College of Arts and Sciences
University of Tampa
Aug. 2014- Dec. 2015
Adjunct Instructor, Communications Department
International Center of Photography (ICP)
Oct. 2002- Aug. 2012 | New York, NY
Faculty and Digital Media Associate
University of South Florida (USF)
Oct 2016 - Present | Tampa, FL
Multimedia News Manager
USF Health Communications Department
Mar 2015 - Oct 2016 | Tampa, FL
Reading the Pictures
Mar 2010 – Mar 2018 | Remote work
Jun. 2010- Sept. 2015 | Remote work and international travel
New Media and Communications
Radio Jackie News
Nov. 2011- May 2012 | London, U.K
• Produced three-minute news bulletins for news segments on a commercial radio station.
• Wrote and edited stories for top-of-the-hour news broadcasts to include local, national, and international stories.
• Field producer for morning feature segments.
The New York Times
Jan. 2009- Dec. 2009 | New York, NY
• Completed a year-long fellowship with the online video department.
• Assisted in all aspects of video production: camera, research, writing, and editing.
• Used ENPS to produce stories, structure, and identify videos needed for news stories.
• Produced segments for the “Video Vows” enterprise featured in the Sunday Style section.
• Wrote and produced multimedia content about prominent photojournalists for the “LENS Blog.”
2004- 2014 | Travel
• Photographer: Reportage, spot news, events, editorial, and portraits
• Documentarian: Producer of short documentary videos
• Blogger: Writer and editor for various clients
• Field Assistant/ Videographer/ Translator: National Geographic Magazine, Western Sahara, 2006
• Workshop Instructor: Indigenous Media Project, Colombia, 2005-2007
Certification, Skills and Software
Roa, Sandra C. (2023, March). “The Immigration Nation documentary: An analysis of ICE’s narrative aesthetics”. To be presented at the Annual Southeast Colloquium Conference for the Association for Education in Journalism and Mass Communication, Visual Communication Division, Murfreesboro, TN.
Roa, Sandra C. (2022, November). “Staging Memory”. Presented at the Annual National Communication Conference on the panel “Latina/o/x Identity and Embodiment: Performance, Testimonios, and the Social Imaginary”, New Orlans, LA.
Awards & Honors
Internally Displaced Mother – Holguín, Cuba, 2012 – Group Show
Family Reunion – Traveling Exhibit, 2012 – Group Show
Prolonged Refuge - Chelsea Art Auction, NYC - Group Show
Street Photography – Frontline Club, London 2010 - Group Show
From Home – Mexico City, 2008 – Group Show
Day Laborers – NYU, 2006 – Solo Exhibit - Photography
Queens International Queens Museum of Art, NYC 2006 – Group Show
Il Sounni della Vitta” – Castigllioni de Asti, Italy 2005 – Group Show
Self Portraits – ICP Education Gallery, NYC 2004 – Staff Show
Urban Skin – International Center of Photography, NYC 2004 – Group Show
Everyday & Underground Beats – Local Project, NYC 2003 – Group Show
The Beach – Photo District Gallery, 2003
Underground Beats Positive Focus/ Galapagos, NYC 2003 – Group Show
The City I See – Queens, NYC 2003 – Solo Show
Around the Way – Lickwed Bar and Lounge, NYC 2003 – Group Show
Torn Up Building & From My Window – Queens College Student Gallery, 2000- Senior Show
City Blues – GenArt, NYC 1998 - Group Show